Haven’t I Seen That Ad Before?

Wednesday, March 25th, 2009 | art, conspiracy

White Teeth Products

If you sometimes experience a strange sense of Deja Vu when you see an advert, maybe there’s something to it. The two adverts above both promote teeth whitening products, the one on the left is Orbit, from 2002, and the one on the right is Dr Sedoc, from 2008.

Joe La Pompe has made it his mission to expose these copycat advertisers, and has a huge collection of faxsimile ads for your viewing pleasure. What’s not surprising is that two ad agencies would both create a similar campaign, but what is surprising is just how similar two adverts can be. So, are great minds thinking alike, or is it more like Picasso said, “Bad artists copy. Great artists steal”.

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