Being Rational—Ignoring Your Gut Instinct

Tuesday, October 28th, 2008 | psychology

Esquire reporter A. J. Jacobs goes on a quest to live rationally and oust all the irrational, biased and bigoted thinking patterns he’s collected during his life. It’s an amusing and revealing read.

This has got to be the most wonderful brain quirk around. It’s built-in biological karma. You trash-talk someone, it boomerangs back on you. You say kind things, you become a hero. So calling a book “ingenious” actually makes people think I’m ingenious. Being a blurb whore is good business.

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